Bally Technologies announced this week that it will start exploring the sale of the Rainbow Casino. The company will evaluate the market interest in the venue and proceed with the operation if they believe they can obtain an attractive profit.

“With the positive acceptance of our new slot technology and the growth of our Systems business over the past two years, we believe it is appropriate to fully allocate our capital and management attention to the continued growth of these businesses,” Richard Haddrill, Bally CEO, said.

The proceeds of the potential sale would be used to pay part of the Company’s long-term debt and would possibly result in the dilution of Bally Technologies’ earnings per share, as explained by a company’s spokesperson.

Before making this announcement, Bally purchased several gaming technology assets and companies.